2Q Classic
Original 20 Questions mark.
Press Kit
Logos, app assets, product descriptions, and company details for press and partners.
Company boilerplate
RoxyKovu is a software company based in North Carolina, building apps and tools for play, performance, and the missions that matter. Products span mobile games, fitness training, desktop utilities, and government compliance tooling, with a connected RPG experience and a healthcare EHR platform in active development. Work is family-friendly, improvement-focused, and built with clarity and privacy in mind. RoxyKovu publishes across the Apple App Store, Google Play, and Microsoft Store, and engineers EDEN, an electronic health record platform, in partnership with Cura.
Short version (for limited space): RoxyKovu builds family-friendly apps and tools for play, performance, and the missions that matter across iOS, iPadOS, Android, and Windows, and engineers healthcare software in partnership with Cura.
Mission: build software that respects the people who use it - calm, ad-light or ad-free, privacy-first, on-device where possible, and shipped only when it works.
Quick facts
- Company: RoxyKovu (legal entity: RoxyKovu LLC)
- Location: Charlotte, North Carolina, USA
- Platforms: iOS, iPadOS, Android, Windows
- Stores: Apple App Store, Google Play, Microsoft Store
- Products: 5 released apps (4 iOS, 1 Windows desktop), 1 web tool, 2 products in active development (VitalQuest: Ascend, EDEN EHR)
- Focus: Software for play, performance, and the missions that matter, across consumer apps, government compliance tooling, and healthcare engineering
- Partnerships: EDEN EHR is a Cura product engineered by RoxyKovu
- Website: roxykovu.com
Product descriptions
- 20 Questions - A classic guessing game reimagined for mobile. Players answer yes-or-no questions to guess objects, animals, or famous figures. Family-friendly with optional ad-free subscription. Available on iOS.
- Fitness for the Fighting Man (FFM) - A performance training app built for serious fitness goals. Includes structured workouts, training history, Apple HealthKit and Android Health Connect integration, and GPS run tracking. No ads. Available on iOS and Android.
- Naval Letter Builder - SECNAV M-5216.5 compliant naval letter generator for iPhone and iPad. Step-by-step wizard producing standards-compliant correspondence. Free. Available on iOS and iPadOS. Also available as a browser-based tool at roxykovu.com (UNCLASS + CUI only).
- PatchShepherd - A desktop update manager for Windows that unifies WinGet, Chocolatey, and Scoop into a single interface. Features health scoring, multi-source scanning, update history, and a Pro subscription tier. Available on the Microsoft Store.
- VitalQuest: Ascend - A quest-driven RPG with story, character classes, and real-life fitness sync. In active development.
- EDEN EHR - A modular, HIPAA-aligned electronic health record built for ambulatory practices. Specialty modules available a la carte; designed to be purchased only as needed and licensed on terms that fit each practice. A Cura product, engineered by RoxyKovu. In active development.
Recent milestones
- Naval Letter Builder v1.0 on the App Store - SECNAV M-5216.5 compliant naval letter wizard launched on iPhone and iPad. Free.
- FFM 2.1 shipped - Modern workout format, Live GPS, on-device Apple Intelligence for iPhone 15 Pro and newer.
- FFM on Google Play - Fitness for the Fighting Man launched on Android via Google Play (February 2026).
- PatchShepherd 2.0 - Major release with health scoring, multi-source scanning, update history, and Pro subscription tier.
- VitalQuest: Ascend in development - Quest-driven RPG with story, character classes, and real-life fitness sync.
20 Questions: themed marks
App icon in each seasonal theme. Each mark ships as a high-res still (PNG/JPG) and a short motion build (MP4 with H.264, web-optimized). A Summer seasonal mark is in production and will land here when published.
RoxyKovu: themed marks
Brand mark dressed for each season. High-res still (PNG/JPG) and a short motion build (MP4) per theme. The current site uses the Summer mark (downloadable below under Brand assets); a press-kit motion build is in production.
RoxyKovu Classic
Core brand identity, neutral palette.
RoxyKovu Spring
Forest greens, blooms, and animated petals.
RoxyKovu Halloween
Eerie palette, pumpkin accents, ghostly motion.
RoxyKovu Thanksgiving
Autumn palette with harvest motifs.
RoxyKovu Winter
Cool blues, snowfall, ornament accents.
Need the original .mov source? Each theme is also available at the matching path with a .mov extension (e.g. /assets/images/press/themes/roxykovu-spring.mov).
Brand assets: full color
Brand assets: monochrome
Brand assets: wordmarks
Brand colors
Summer palette (current). Sampled from the beach-themed RoxyKovu mark. Use the brand gold for accents and CTAs against the cool navy-teal surfaces.
#0e1f24
Deepest navy-teal. Page background.
#16303a
Mid teal. Card and panel surfaces.
#24a59d
Deep sea. Secondary action / accent.
#5dccc5
Bright sea foam. Primary accent / links.
#fae7bf
Sand cream. Primary text on dark.
#e4c077
Sandy gold. CTAs and highlights.
#e4a367
Warm coral. Roxy half of the wordmark.
#88b07e
Sage dune grass. Tertiary accent.
#c5a572
Cross-season RoxyKovu gold. Header accent across all themes.
Typography
Three typefaces, used consistently across the site, apps, and marketing materials.
- Fredoka (Bold) - RoxyKovu wordmark and the product wordmarks (2Q, FFM, etc). Rounded, friendly, family-friendly.
- CalSans (Regular) - Display copy: section titles, hero headlines, eyebrow labels.
- Rubik (Light) - Body copy. Set at 400 weight for readability across long descriptions.
Product logos
2Q mark
Primary app icon.
2Q spring logo
Seasonal spring game logo.
2Q halloween logo
Seasonal Halloween game logo.
FFM mark
Fitness for the Fighting Man logo.
Ascend mark
Logo for the connected RPG experience.
PatchShepherd mark
Desktop updater logo.
Naval Letter Builder mark
SECNAV M-5216.5 and Army AR 25-50, iPhone & iPad.
EDEN mark
Modular EHR (in active development). A Cura product, engineered by RoxyKovu.
Cura mark
Partner brand for the EDEN EHR product. Use alongside the RoxyKovu mark when crediting the engineering partnership.
Product screenshots
One representative shot per product. Full screenshot sets live on each product page; download the originals directly via the links here.
20Q gameplay
Family-friendly guessing game powered by Apple Intelligence.
FFM workout view
Performance training with Live GPS and on-device Apple Intelligence.
Train smart to stay ready
App Store marketing image featuring the 0 to 100 readiness dashboard.
Start strong, finish faster
App Store marketing image featuring Live GPS cardio tracking.
Naval Letter Builder preview
SECNAV M-5216.5 wizard producing standards-compliant correspondence.
PatchShepherd dashboard
Unified update manager for WinGet, Chocolatey, and Scoop.
Store badges
Official store badges to link to RoxyKovu apps from articles, reviews, or partner sites.
Apple App Store
For linking to any RoxyKovu iOS or iPadOS app.
Google Play
For linking to RoxyKovu Android apps.
Microsoft Store
For linking to RoxyKovu Windows desktop apps.
Brand usage guidelines
When using RoxyKovu brand assets, please follow these guidelines.
- Do not modify the logos. Don't alter colors, proportions, orientation, or add effects (shadows, gradients, outlines) to any RoxyKovu mark.
- Maintain clear space. Leave a margin of at least the height of the logo mark on all sides. Don't crowd logos with text, images, or other elements.
- Use appropriate backgrounds. Use the seasonal or white mark on dark backgrounds. Use the black or gray mark on light backgrounds. Ensure sufficient contrast for legibility.
- Don't use logos as part of a sentence. The RoxyKovu name in text should be written as "RoxyKovu" (one word, capital R and K). Don't substitute a logo for the word.
- App icons are for editorial use. Product logos may be used in press coverage, reviews, and editorial contexts. Don't use them in a way that implies endorsement or partnership without written permission.
- Questions? If you're unsure about a specific use case, contact us at Support@roxykovu.com before publishing.
Store links
- 20 Questions: App Store
- Fitness for the Fighting Man: App Store · Google Play
- Naval Letter Builder: App Store · Browser tool
- PatchShepherd: Microsoft Store
- VitalQuest: Ascend: In active development
- EDEN EHR: In active development · eden product page
Press contact
- Email: Support@roxykovu.com
- Contact page: roxykovu.com/contact-us
- Response time: Typically 1-2 business days
Follow RoxyKovu
- YouTube: @RoxyKovuSupport
- Instagram: @RoxyKovu
- Facebook: RoxyKovu
- Recommended hashtag:
#RoxyKovu
Trademark notice
"RoxyKovu," the RoxyKovu logo, and the product names (20 Questions, Numera, Fitness for the Fighting Man, FFM, Naval Letter Builder, PatchShepherd, VitalQuest: Ascend) are trademarks or service marks of RoxyKovu LLC. "EDEN EHR" is a trademark of Cura, used under partnership. All other trademarks are property of their respective owners.