Press Kit
Logos, app assets, product descriptions, and company details for press and partners.
Company boilerplate
RoxyKovu is a software company based in North Carolina, building calm, on-device apps and tools that keep to themselves. Products span mobile games, fitness training, desktop utilities, and government compliance tooling, with a connected RPG experience and a healthcare EHR platform in active development. Work is family-friendly, improvement-focused, and built with clarity and privacy in mind. RoxyKovu publishes across the Apple App Store, Google Play, and Microsoft Store, and engineers EDEN, an electronic health record platform, in partnership with CURA Vento LLC.
Short version (for limited space): RoxyKovu builds family-friendly, on-device apps and tools that keep to themselves across iOS, iPadOS, macOS, watchOS, Android, and Windows, and engineers healthcare software in partnership with CURA Vento LLC.
Mission: build software that respects the people who use it - calm, ad-light or ad-free, privacy-first, on-device where possible, and shipped only when it works.
Quick facts
- Company: RoxyKovu (legal entity: RoxyKovu LLC)
- Location: Charlotte, North Carolina, USA
- Platforms: iOS, iPadOS, macOS, tvOS, watchOS, Android, Windows
- Stores: Apple App Store, Mac App Store, Google Play, Microsoft Store
- Products: 9 released apps (20 Questions, Fitness for the Fighting Man, Naval Letter Builder, Triage, Clara, SumSquare, Vianta on iOS and macOS, Peekside on iOS and macOS, PatchShepherd on Windows), 1 free web tool, and 4 in development or coming soon (Numera Saga, Terminally Online, VitalQuest: Ascend, EDEN EHR)
- Focus: Calm, on-device apps and tools that keep to themselves across consumer software and government compliance tooling, plus hosted healthcare engineering
- Partnerships: EDEN EHR is a Cura product engineered by RoxyKovu
- Website: roxykovu.com
Product descriptions
- 20 Questions - A classic guessing game reimagined for mobile. Players answer yes-or-no questions to guess objects, animals, or famous figures. Family-friendly, with an optional Premium subscription that unlocks the full question library. Available on iOS and Apple TV.
- Fitness for the Fighting Man (FFM) - A performance training app built for serious fitness goals. Includes structured workouts, training history, Apple HealthKit and Android Health Connect integration, and GPS run tracking. No ads. Available on iOS, macOS, and Android.
- SumSquare - A friendly daily math-grid puzzle for iPhone and iPad, guided by Pip, a mascot who explains any rule you tap. Rules span addition, subtraction, multiplication, division, average, and sum of squares. Six seasonal themes - Classic, Spring, Summer, Halloween, Thanksgiving, and Winter - each carry their own animated Pip, numbers, and operation symbols. Free, with optional puzzle packs and a Daily Club subscription. Available on iPhone and iPad.
- Naval Letter Builder - SECNAV M-5216.5 compliant naval letter generator for iPhone and iPad. Step-by-step wizard producing standards-compliant correspondence. Free. Available on iOS and iPadOS. Also available as a browser-based tool at roxykovu.com (UNCLASS + CUI only).
- PatchShepherd - A desktop update manager for Windows that unifies WinGet, Chocolatey, and Scoop into a single interface. Features health scoring, multi-source scanning, and update history. Free, with every feature included. Available on the Microsoft Store.
- VitalQuest: Ascend - A quest-driven RPG with story, character classes, and real-life fitness sync. In active development.
- Clara - A calm place for the people you love and the work of caring for them: important dates, sizes, likes, dislikes, gift ideas, reminders, and household tasks. Each person is a constellation of tappable bubbles around their photo, and the on-device assistant proposes one change at a time and saves nothing until you confirm. For iPhone, iPad, and Mac. Available on the App Store since 2026-08-05. Product page: curavitacares.com/clara.
- EDEN EHR - A modular, HIPAA-aligned electronic health record built for ambulatory practices. Specialty modules available a la carte; designed to be purchased only as needed and licensed on terms that fit each practice. A Cura product, engineered by RoxyKovu. In active development.
Recent milestones
- Naval Letter Builder v1.0 on the App Store - SECNAV M-5216.5 compliant naval letter wizard launched on iPhone and iPad. Free.
- FFM 2.1 shipped - Modern workout format, Live GPS, on-device Apple Intelligence for iPhone 15 Pro and newer.
- FFM on Google Play - Fitness for the Fighting Man launched on Android via Google Play (February 2026).
- PatchShepherd 2.0 - Major release with health scoring, multi-source scanning, and update history. A Pro tier shipped with 2.0; PatchShepherd is now free, with every feature included.
- SumSquare 2.0 shipped - A full rebuild released September 2026: Pip the guide, six seasonal themes each with its own animated mascot, an interactive tutorial, a weekly tournament with Game Center leaderboards, Coach Hint, a thirty-day puzzle archive, and a Player Stats overview.
- VitalQuest: Ascend in development - Quest-driven RPG with story, character classes, and real-life fitness sync.
20 Questions: themed marks
App icon in each seasonal theme. Each mark ships as a high-res still (PNG/JPG) and a short motion build (MP4 with H.264, web-optimized). The refreshed Halloween app icon is available below.
App icon · Classic
2Q Classic
Original 20 Questions mark.
App icon · Spring
2Q Spring
Forest greens with floating petals.
App icon · Halloween
2Q Halloween
The refreshed Halloween app icon, with a pumpkin and purple bat.
App icon · Thanksgiving
2Q Thanksgiving
Warm autumn palette and harvest motifs.
App icon · Winter
2Q Winter
Cool blues, drifting snow, ornament details.
RoxyKovu: themed marks
Brand mark dressed for each season. High-res still (PNG/JPG) and a short motion build (MP4) per theme. The current site uses the Halloween mark. Other seasons remain available for reference.
Brand mark · Classic
RoxyKovu Classic
Core brand identity, neutral palette.
Brand mark · Spring
RoxyKovu Spring
Forest greens, blooms, and animated petals.
Brand mark · Halloween
RoxyKovu Halloween
Eerie palette, pumpkin accents, ghostly motion.
Brand mark · Thanksgiving
RoxyKovu Thanksgiving
Autumn palette with harvest motifs.
Brand mark · Winter
RoxyKovu Winter
Cool blues, snowfall, ornament accents.
Need the original .mov source? Each theme is also available at the matching path with a .mov extension (e.g. /assets/images/press/themes/roxykovu-spring.mov).
Brand assets: full color
Brand mark · Halloween
Halloween mark
Current seasonal RoxyKovu mark. The original animal profiles and pumpkin in orange and black. Available at 128px, 256px, and full resolution.
Brand assets: monochrome
Logo
Black mark
Monochrome logo for light backgrounds.
Logo
White mark
Monochrome logo for dark backgrounds.
Logo
Gray mark
Neutral monochrome logo.
Brand assets: wordmarks
Wordmark
RoxyKovu wordmark
Primary text wordmark.
Wordmark
RoxyKovu wordmark (alt)
Alternate text wordmark.
Brand colors
Halloween palette (current). Pumpkin orange, violet and candlelight against dark plum surfaces.
Midnight#120d1d
Page background.
Plum#2b1b39
Cards, menus and panels.
Pumpkin#ffb35c
Primary actions and links.
Violet#b99aff
Secondary accents and the Kovu wordmark.
Candlelight#fff3dc
Text on dark surfaces.
Gold#ffd17a
Warm button accents.
Ember#ff994e
Roxy wordmark and warm accents.
Brand gold#c5a572
Cross-season publisher accent.
Typography
Three typefaces, used consistently across the site, apps, and marketing materials.
- Fredoka (Bold) - RoxyKovu wordmark and the product wordmarks (2Q, FFM, etc). Rounded, friendly, family-friendly.
- CalSans (Regular) - Display copy: section titles, hero headlines, eyebrow labels.
- Rubik (Light) - Body copy. Set at 400 weight for readability across long descriptions.
Product logos
SumSquare
SumSquare mark
Primary app icon, new with the 2.0 rebuild in September 2026. The earlier orange wordmark icon is retired.
20 Questions
2Q mark
Primary app icon.
20 Questions
2Q Summer logo
Earlier Summer game logo.
20 Questions
2Q Halloween website word art
The four pets dressed for Halloween. Transparent PNG.
FFM
FFM mark
Fitness for the Fighting Man logo.
VitalQuest: Ascend
Ascend mark
Logo for the connected RPG experience.
PatchShepherd
PatchShepherd mark
Desktop updater logo.
Naval Letter Builder
Naval Letter Builder mark
SECNAV M-5216.5 and Army AR 25-50, iPhone & iPad.
EDEN EHR
EDEN mark
Modular EHR (in active development). A Cura product, engineered by RoxyKovu.
Partnership · EDEN
Cura mark
Partner brand for the EDEN EHR product. Use alongside the RoxyKovu mark when crediting the engineering partnership.
Product screenshots
One representative shot per product. Full screenshot sets live on each product page; download the originals directly via the links here.
20 Questions · iOS
20Q gameplay
Family-friendly guessing game powered by Apple Intelligence.
FFM · iOS & Android
FFM workout view
Performance training with Live GPS and on-device Apple Intelligence.
FFM · Marketing graphic
Train smart to stay ready
App Store marketing image featuring the 0 to 100 readiness dashboard.
FFM · Marketing graphic
Start strong, finish faster
App Store marketing image featuring Live GPS cardio tracking.
Naval Letter Builder · iPad
Naval Letter Builder preview
SECNAV M-5216.5 wizard producing standards-compliant correspondence.
PatchShepherd · Windows
PatchShepherd dashboard
Unified update manager for WinGet, Chocolatey, and Scoop.
Store badges
Official store badges to link to RoxyKovu apps from articles, reviews, or partner sites.
Badge
Apple App Store
For linking to any RoxyKovu iOS or iPadOS app.
Badge
Google Play
For linking to RoxyKovu Android apps.
Badge
Microsoft Store
For linking to RoxyKovu Windows desktop apps.
Brand usage guidelines
When using RoxyKovu brand assets, please follow these guidelines.
- Do not modify the logos. Don't alter colors, proportions, orientation, or add effects (shadows, gradients, outlines) to any RoxyKovu mark.
- Maintain clear space. Leave a margin of at least the height of the logo mark on all sides. Don't crowd logos with text, images, or other elements.
- Use appropriate backgrounds. Use the seasonal or white mark on dark backgrounds. Use the black or gray mark on light backgrounds. Ensure sufficient contrast for legibility.
- Don't use logos as part of a sentence. The RoxyKovu name in text should be written as "RoxyKovu" (one word, capital R and K). Don't substitute a logo for the word.
- App icons are for editorial use. Product logos may be used in press coverage, reviews, and editorial contexts. Don't use them in a way that implies endorsement or partnership without written permission.
- Questions? If you're unsure about a specific use case, contact us at Support@roxykovu.com before publishing.
Trademark notice
"RoxyKovu," the RoxyKovu logo, and the product names (20 Questions, SumSquare, Numera Saga, Naval Letter Builder, PatchShepherd, Triage, Vianta, Peekside, Terminally Online, VitalQuest: Ascend) are trademarks or service marks of RoxyKovu LLC. "Fitness for the Fighting Man" and "FFM" are trademarks co-owned by RoxyKovu LLC and Expeditionary Grindset. "Clara" is a trademark co-owned by RoxyKovu LLC and CURA Vento LLC. "EDEN EHR" is developed and owned jointly by RoxyKovu LLC and CURA Vento LLC, and is governed by its own separate terms. All other trademarks are property of their respective owners.